New TV campaign for 2DayFM Breakfast

2DayFM has launched a new, audience-driven campaign to promote its Breakfast team of Nathan Roye and Emma Chow.

With the radio landscape undergoing significant change, listeners are at the heart of the marketing slogan: Nath & Emma & You.

Celebrating the show’s strong local connection and the unique stories of Nath & Emma’s audience, the campaign was shaped on-air with listeners helping to cast everyday Sydneysiders to appear in the new TV commercials, out of home advertising and social content.

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True to its community-driven spirit, the TV commercials had their first screening at a special event for listeners at Reading Cinemas Auburn last night – ‘The People’s Premiere.’

The shoot was unscripted, the listeners didn’t know what to expect when the cameras showed up, other than to be themselves.

The five commercials follow real people in the moments they live and the lives they tune in around. The result is a series of authentic, relatable spots that capture genuine Sydney voices and personalities.