New Spotify ad experience now available in Australia
Spotify’s newest ad experience, call-to-action cards (or CTA cards) are now officially available to advertisers in Australia.
Launched in the US earlier this year, CTA cards are an interactive, multi-way experience powered by streaming.
With Spotify’s ad tech Streaming Ad Insertion, CTA cards make podcast ads interactive, transforming the format from something that can only be heard, into an experience that you can also see — and, most importantly, click.
CTA cards appear in the app as soon as an ad begins playing, and will resurface later on while a user is exploring the Spotify app, making it easier to check out a brand, product or service heard while listening.
Through eye-catching visuals, customisable text, and clickable options like “Shop Now”, CTA cards allow users to directly discover products and services without having a hard-to-remember promo code or vanity URL.
For advertisers, CTA cards provide an opportunity to drive better resonance and engagement.
Brands including McDonalds and Sportsbet have already hopped on board as early adopters of CTA cards in Australia.
Pieter Manten, Head of Sales AUNZ at Spotify says “We have been innovating audio in ways not previously possible for consumers, creators, and advertisers alike, with audio creation, distribution, consumption and monetisation all taking place in a single platform.”
“With CTA Cards, we continue to build on the innovation available to the Australian market, as consumers can select the moment they want to be discovering and shopping on their own terms, which enhances their experience.”