New MCM Digital Boss

Staff Writer

MCM Media have announced a new appointment, with Lachlan Brahe (left) joining the company as Commercial Director – Digital.

Brahe's most recent role was Head of Digital Strategy for Carat, and prior to that he was Managing Director of emitch Sydney.

Matt Tindale, National Sales Director for MCM Media, says Lachlan’s appointment is in response to the increasing value placed on comprehensive digital solutions by the market and MCM Media’s significant growth as a provider of premium online video content.

Tindale said “Lachlan’s extensive digital experience across strategy, planning and buying, media sales, social media and website development will be invaluable to our clients and to our team at a time when our content offering has never been more robust.”

Brahe commented "the addition of VEVO to MCM Media, takes the business to a whole new level and I’m thrilled to be a part of the next steps for such a dynamic team.”

He will commence his new role with MCM Media on 4 June.

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