New Fifi, Fev & Nick karaoke-style ad campaign

Fox FM’s Fifi, Fev & Nick are front and centre of a new ad campaign that’s hitting our screens.

Featuring a catchy jingle, it showcases the team’s biggest moments in vignettes, including Fifi as the Moomba Queen and the trio breaking a radio marathon Guinness World Record.

The words bounce across the screen, karaoke style:

“Fifi, Fev & Nick are your mates on radio, it’s Melbourne’s favourite show.”

A bespoke jingle was created by Fifi, Fev & Nick’s Executive Producer Leon Sjogren, with sound production by the Hit Network’s David Konsky, aka DJ Konsky.

SCA Chief Marketing Officer Nikki Clarkson says “The jingle was the basis of the idea, along with the development of three new and loveable animated characters of Fifi Box, Brendan Fevola and Nick Cody.”

Clarkson says the campaign is distinctive and different from the usual radio approach.

“We guarantee Melburnians will be singing along before they know it.”

The Fox campaign will run on free TV, BVOD, socials and cinema throughout the year.

Check out the ad here.