New branding for Fifi, Dave & Fev

Staff Writer

Radio Today has spotted a significant change to Fox FM’s breakfast branding in Melbourne.

The longtime anchor of the show, Byron Cooke, has been added to the #1 FM show’s creative – now called Fifi, Dave, Fev & Byron.

Breakfast at Fox FM ended the year up 0.9 in survey eight, at 9.4%.

Byron also hosts HIT AU across the Hit Network.

SCA has been contacted for comment.

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