New Apple patent could impact radio

Staff Writer

A day after Apple had become the world's most valuable company ever, with a company value high of $US621 billion, it looks like they are going to take on radio with a patent lodged in the U.S. this week.

The patent describes a system that would allow users to skip anything they don't want to hear on the radio and replace it with content from either the device being used or a streaming host device. This content could include songs, podcasts or whatever the user determines.

It can use information stored in a user profile, like artists/songs you don't like or commercials, and cross references that with RDS data or broadcast information (like on a station website) to "determine when an upcoming broadcast segment or media item is not of interest to the user".

Content from stored media will play until that segment is finished then it will switch back to the radio program.

The story in the 'Wall Street Cheat Sheet' also refers to a “relevance algorithm” that would ensure the content that replaces the radio broadcast wouldn't be too different (eg. listening to ABC Classic FM and when you skip, it plays Pantera).

An interesting future development for radio in the U.S. and potentially for radio around the world.

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