‘MTR successful’ – Steve Price

Staff Writer

Steve Price, Program Director and Breakfast announcer of the failed MTR venture, has told the Age today (read here) that the radio station may start again at some point.

"I've had a great two years, and I think it's been very successful……what I think we were doing was good……it may all start again" Price said "I think the content we put to air was excellent and I think Melbourne today, because we are not on air, is less of a diverse media landscape"

After ongoing disputes between MTR's joint venture partners, Macquarie and Pacific Star, the station was closed on Friday at 5pm. The frequency is presently simulcasting the MyMP digital service.

In the Age article Price has described as 'rubbish' the suggestion that the right-wing positioning of MTR did not suit Melbourne, instead suggesting the signal was the issue. The 1377 signal is the weakest of all the commercial signals in the Melbourne market.

"The amount of talkback calls we were getting, the amount of cooperation we had from senior politicians on both sides – they wouldn't be doing that if they didn't think there was someone listening to that message"

In the most recent Nielsen ratings the station fell to an overall share of 1.4%, with Price's shift the highest rated on 2.3%.


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