Mix leverage topicality

Staff Writer

Following the 'Wippa on the Hot Seat' content a couple of days ago (here), Ryan Rathbone (pictured) and his team at Mix 106.5 in Sydney have taken the story and used the audio to leverage into a promo for their night show with Ryan Seacrest.

Reflecting topicality is good. Giving it a second phase or a twist is even better.

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