Michael Mason on Survey #8


The ABC started 2015 with a number of big changes in the way they approach content, they ended the year with massive growth and strong positions for both ABC Local Radio and triple j in multiple markets. What is driving Spencer Howson’s results in Brisbane, who now commands over 17% of the market at breakfast?

We talk about the new talent joining their line-up in 2016 and how the ABC is approaching securing more female talent On-Air.

And finally triple j, the youth network that has nabbed superior results against commercial networks for under 40’s. And will Justin Bieber make it into triple j’s Hottest 100?


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