Metro Survey 1 – 2012
The metropolitan surveys are out this morning. As we have noted in our article earlier this week, we don't believe over-analysing any one survey, particularly the first one of the year, however we know there is always interest in the headline movements in an individual survey., and so we will make some brief commentary on the individual results.
We have analysed the longer-term trends for the Sydney FM and AM stations and would encourage you to read that and offer any views you have, long-term trends are the only way to draw effective conclusions from survey results.
Each survey can be seen through the link, or you can go to our ratings tab on the menu above.
In SYDNEY the movers today have been Triple M and Triple J, both recording healthy increases. Both did very well 25-39, in fact Triple J doubled their share, perhaps due to the seasonal influence of the 'hottest 100'. Triple M will be particularly pleased given the new drive show with Merrick, Jules and Rachel has not started yet.
2Day have had a poor 'one-survey' result, as have Nova who are now in the 5's and ranked equal 7th in the market with 2UE. Mix 106.5, 95.3 and 2CH have also come back slightly. 2UE were up marginally, and 2GB were down a point.
MELBOURNE has seen strong 'one-survey' results for Triple M and Nova: both of whom had very strong increases. Triple J and Mix also improved. Triple M's increases were largely daytime, which tends to mean a strong TSL result. Nova increased everywhere in a very good result that will be welcomed more widely in DMG, given it was the company's only station to improve share. ABC774 had a small increase.
91.5, SEN, Fox, 3AW all lost share, as did MTR in what may be the catalyst for its joint venture partners to reach a resolution.
Magic and Gold stayed roughly the same.
BRISBANE has seen a big jump from 97.3 of over 2 points, with declines in all other FM stations with Triple M, B105 and Nova all falling heavily. Both talk stations: 4BC and 612 ABC have had increases, and with the Queensland election underway this growth is likely to continue into survey two.
In ADELAIDE there were some significant falls from the two leaders – Mix and 5AA, both falling nearly 2 points. Nova has fallen, driven largely by a sharp decline in Breakfast. Triple J and Triple M have seen significant increases, whilst SA FM had a small rise.
In PERTH there have also been some signficant moves, none more so than 96FM which has started the year very well. Perennial market leader Mix have had a typically strong result, whilst 92.9, Triple J, 6PR and ABC 720 all lost share. Nova was essentially flat.
The comments above should be read somewhat superficially as they are 'one-survey' only, and as we noted here this week our view is that the trend of a station is a far more accurate measure of progress than any individual survey.
We would be interested to hear any observations you might have on the survey results, let us know your thoughts in the comments section below.