Metro Revenue in Positive Turf Again
Metropolitan commercial radio ad revenue has recorded an increase in August up 4.36% to $65.565 million with Sydney, Melbourne, Brisbane and Perth showing growth compared to last year.
The Deloitte sourced, 2016 Metro Commercial Radio Advertising Revenue has Perth up 7.85% to $8.865 million, Melbourne up by 7.17% to $20.699 million, Brisbane 5.92% increase to $10.161 million, Sydney rose 1.80% to $19.995 million and Adelaide was down 3.55% to $5.845 million.
Chief executive officer of Commercial Radio Australia, Joan Warner said: “Metropolitan commercial radio has achieved positive revenue growth in August and continues to perform in a sensitive market.”
The two months of the 2016 – 2017 financial year resulted in growth in Melbourne up 2.51% to $39.357 million, and an increase in Brisbane up 1.42% to $19.712 million and slight growth in Perth up 0.75% to $16.561 million. Sydney was down 0.60% for the two months to $38.335 million and Adelaide was down 7.31% to $11.019 million. Growth overall for the five states for the two months was .21% to $124.985 million.
The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.