Metro radio ad revenue up in January
Metropolitan commercial radio stations reported growth in advertising revenue of 4.99% to $50.126 million for January.
The strong results are from figures sourced by Deloitte and released by Commercial Radio Australia (CRA).
Advertising revenue for Sydney stations in January 2016 reached $15.257 million, 7.73% higher than the same month a year ago. Melbourne was up 8.92% to $15.448 million, Adelaide was up 10.78% to $4.743 million, Perth rose 3.55% to $7.067 million and Brisbane was down 8.23% on the previous January to $7.611 million.
CRA chief executive officer Joan Warner said: “January 2016 was a positive month for metropolitan radio advertising with only Brisbane showing a correction from what was a very strong January in 2015 when Queensland held a state election.”
For the seven months from July 2015 – Jan 2016, commercial radio advertising revenue for the five capital city markets all showed growth up 4.66% to $440.947 million.
Adelaide posted the strongest growth, with ad revenueup 11.72% for the seven months to $41.591 million. Perth was up 5.53% to $61.156 million; Sydney up 4.46% to $134.884 million; Melbourne up 4.31% to $134.692 millionand Brisbane rose 1.07% to $68.625 million.
The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.