Metro Ad Revenue Up!

Last financial year, the commercial industry saw metro advertising revenue increase by 5.06% overall. According to figures sourced by Deloitte and released by CRA, a total of $732.4 million went through the tills.

The 2014/15 financial year total of $732.4 million is for the five metropolitan markets.

It also showed:

• Brisbane had growth of 7.07% to $116.3 million.
• Melbourne was up 6.18% to $224.1 million.
• Sydney rose 5.25% to $226.1 million.
• Adelaide rose 2.24% to $65.2 million
• Perth was up 1.88%to $100.7 million.

A strong June result saw 6.65% overall Year on Year growth for the month across all metropolitan markets to a total of $70.9 million.

Joan Warner, chief executive officer of CRA said,“Interest in radio from advertisers and agencies has been strong this past year. The industry has successfully promoted the strengths of radio to advertisers with our Radio. It’s A Love Thing brand campaign. This campaign highlights not only the loyalty radio listeners have to their favourite radio presenters, stations and shows  but also highlights the excellent return on investment (ROI) that advertisers can achieve by using radio by itself and in combination with other media.”

The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.

All industry figures containing both metropolitan and regional radio financial year revenue figures are compiled by the Commercial Economic Advisory Service of Australia (CEASA) and will be released in August.