Mamamia joins the Australian Podcast Ranker

The Mamamia Podcast Network will debut on the Australian Podcast Ranker this week when the top 150 report for November is released on Thursday. 

The Australian women’s media company is known for popular shows including, No Filter hosted by Mamamia co-founder and chief creative officer Mia Freedman and the daily news podcast, The Quicky.

Ford Ennals, the chief executive officer of Commercial Radio & Audio, said the addition of the Mamamia brings the number of publishers in the ranker to 19, representing more than 70 million monthly downloads combined. 

“We’re pleased to welcome Mamamia to the Australian Podcast Ranker. As one of the early innovators in podcasting, their addition solidifies the ranker as the definitive cross-industry source of data on podcast consumption in Australia,” Ennals said. 

“Podcasting continues to grow and grow and better data will only help more advertisers to invest in the sector.”

Richard Palmer, Director of Market Development, APAC, Triton Digital, said: “As a leading media company focused on making the world a better place for women and girls, Mamamia will be a welcome addition to the Australian Podcast Ranker.”

“The ranker highlights the top podcasts, publishers and sales representatives, as measured by Triton’s Podcast Metrics measurement service, and the addition of Mamamia will help us continue to provide comprehensive insights into monthly performance trends across Australia.”

Podcasts have shown significant growth over the past year. Podcasts in the October ranker accounted for 72.2 million downloads over the last reporting period, up from 55.1 million in October 2021.

The sixth annual Infinite Dial Australia research shows Australia has overtaken the US in monthly listening. Forty percent of Australians listened to a podcast in the last month, compared to 38% in the US.

Participating publishers in the Australian Podcast Ranker include Audioboom, ARN’s iHeartPodcast Network Australia, DM Podcasts, Equity Mates Media, LiSTNR (SCA), Motorsport Podcast Network, News Corp Australia, Nine, NOVA Entertainment, Podshape, Schwartz Media, SBS, Sports Entertainment Network (SEN), Stitcher, Studio71, Wondery, The Chaser and West Australian Newspapers.