Macquarie becomes Programmatic
Programmatic is the latest buzz word, it’s an advertising exchange that allows targeted online and mobile audio buying and selling of advertising. And Macquarie Radio Network has signed up with one of the industry heavyweights.
MRN has joined a2x®, the programmatic audio advertising exchange which launched in Australia in June 2015. a2x is powered by Triton Digital.
This partnership enables the programmatic purchase of online digital audio inventory available across Macquarie’s websites including 2GB and 2CH.
“We are thrilled to partner with Macquarie and include their audio inventory in the exchange”, said John Rosso, President of Market Development at Triton Digital. “Their radio stations attract a highly-‐engaged premium audience, which will add valuable impressions to a2x.”
“We’re always looking for new and innovative ways to monetise our digital audio ad inventory”, said Richard Palmer, Head of Digital – Sydney at Macquarie Radio Network.