LiSTNR reaches one million signed up users

18 months after launching, LiSTNR has reached an important milestone this month – with one million signed up known users.

SCA says user sign ups for the digital audio platform have grown by 230% year on year as the breadth and depth of content continues to expand and innovate on the free app.

LiSTNR hosts more than 500 curated and co-created podcasts comprising LiSTNR’s own 124 original Australian podcasts together with international podcast creators Stitcher and Wondery, the BBC, NPR and locally with Schwartz Media, The Royal Institution of Australia, the AFL, NRL and Network Ten.

LiSTNR’s original podcasts include the top-ranking Hamish & Andy.

SCA CEO Grant Blackley says “Since its launch, LiSTNR has exceeded every milestone and has scaled quickly to become a true audio destination for both listeners and advertisers . We have quickly reached our first one million signed in known users. This has in turn attracted the attention of a growing cohort of advertisers seeking addressable audiences at scale.”

“LiSTNR is the personification of a five-year digital transformation journey at SCA to move from a largely linear broadcast model to a digital first business.”

“Looking ahead, we see an accelerating path to a broader and more robust audience, stronger advertiser engagement and revenue, underpinned by a world class personalised audio ecosystem.”