Life after radio: Jules Lund on how his years behind the mic helped him in business

Former Editor & Content Director

Former radio host turned tech entrepreneur Jules Lund has offered hope to those working in the sector who may not know what comes next.

Since leaving the media – where he was part of lineups including 2DayFM Breakfast (pictured above), Fifi & Jules and The Scoopla Show – Lund has launched influencer marketing platform TRIBE.

TRIBE has subsequently expanded to the US, and could be set to list on the Australian Securities Exchange (ASX).

Lund said this ‘pivot’ and success would not have been possible without the skills he picked up behind the microphone.

“There’s a lot from radio I have to be thankful for,” Lund told Radio Today. 

“For a start, working in radio makes you bilingual – you learn how to talk the language of both advertisers and listeners. You’re answering two questions each and every day:’What does our audience care about?’ and then after your shift, you sit around responding to sales briefs asking ‘What is important to this brand?’ With the relentless pace of shows and client activations you simply get sharper and faster at nailing this.”

TRIBE, he said, is simply the tech manifestation of this intersection – “so rather than me interpreting the needs of one side to the other, I designed a marketplace that could do it at scale”.

For those who might not be sure of their post-radio career move, Lund said the digital ecosystem is where it’s at.

“It’s becoming increasingly more obvious how plain to see it is that the digital ecosystem is the perfect next step for radio alumni. So many young guns I worked with over the years have not only refined similar qualities but have gone on to build digitally-first content companies. Oscar Gordon with Grouch Media. Tommy Jackett and Josh Janssen with Big Media Company. Tanya Hennessy with her killer branded YouTube content. Christian Hull dominating TikTok.

“Marketers want the skills these mobile-first creators honed in radio – except now they’re delivering it direct to the brand,” he said.

Since it launched, TRIBE has helped create 10,000 campaigns with 6,000 brands collaborating with 50,000 creators.

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