Kyle pushes for Breakfast show to be taken national
Kyle Sandilands believes his record ratings result for The Kyle & Jackie O Show on Sydney’s KIIS 106.5 earlier this week only furthers the argument that Sydney’s #1 Breakfast show should be syndicated across the country.
“That’s all I talk about. I’ve talked about that for years,” he told the Radio Today Tonight podcast about taking the Breakfast show national.
Sandilands said while he accepts it would remove some radio jobs from the market – some of which are helmed by his friends – stations should be investing in what actually works.
“I know the regionals cut it back and everything. It’s bad to cut off the pipeline of talent. That’s always a bummer. But they should have saved the money in capital cities,” he said on the podcast, out today.
Sandilands said he can’t understand why station managers and audiences accept syndicated Drive programs, but wouldn’t be willing to do the same for the earlier day part.
“I don’t understand why everyone’s okay with some times, day parts, being nationalised and others not. I feel it’s a bit of a racist thing towards Breakfast announcers. It can’t be just drive that it’s good… I just think, whatever’s the biggest, should be everywhere.”
KIIS Sydney’s sister station in Melbourne is yet to announce its new co-host for Jase Hawkins, with Polly ‘PJ’ Harding finishing up soon.
The network’s content boss, ARN’s Duncan Campbell, told Radio Today after this week’s survey that they are “closer” to the big reveal, after earlier blowing out the timeline.
“The drums are very quietly beating in the background as we start to increase the intensity of the tease as we head towards the announcement,” he said. “We’ll announce the show within the next month.”
You can listen to the chat with Kyle in this week’s Radio Today Tonight podcast.