KIIS provides soundtrack for iconic Melbourne festival

DJ Lauren Mac and DJ Claire Elliot hit the KIIS Stage at the Virgin Australia Melbourne Fashion Festival (VAMFF) this month, providing the sonic backdrop to the iconic event.

The stage sat in front of a large LED display across 30 screens featuring footage of the Festival mixed with KIIS branding.

As the official media partner, KIIS kicked off the festival with the 3PM Pick Up’s Yumi Stynes who hosted VAMF’s International Women’s Day Forum champagne breakfast that featured a panel of dynamic and inspiring women.

The partnership also included KIIS national Drive show Hughesy & Kate’s on-air competition. Their #HKModelLyf promotion gave listeners the chance to win a trip to this year’s VAMFF. 

“KIIS is passionate about connecting our audiences with the pulse of this great city and we’re committed to building meaningful partnerships with some of Melbourne’s best celebrated events,” said ARN’s chief marketing officer Anthony Xydis.

“VAMFF is such an iconic Melbourne event that also has national significance and so we couldn’t be happier to partner with the Festival for the first time in 2017,” he added.