KIIS Network launches national self-breast check campaign

The KIIS Network is today launching a national campaign urging listeners to perform regular self-breast checks.

The initiative is inspired by last week’s announcement from Ali Clarke, co-host of Max & Ali in the Morning on Mix 102.3 in Adelaide, who shared her own breast cancer diagnosis.

Dubbed KIIS Breast Check Day, the campaign aims to make self-examinations a routine part of life.

The KIIS Network will dedicate the first day of every month to reminding listeners to check their breasts with the cheeky tagline, “Have you felt yours lately?” The goal is to normalise and promote regular self-exams as a crucial health habit.

The response to Ali’s news has been overwhelming, creating what is now being called “The Ali Effect.” Following her announcement, BreastScreen SA recorded its second-biggest day of bookings ever, with 779 women scheduling breast screens. This surge in appointments was only surpassed by the day Kylie Minogue revealed her cancer diagnosis.

“We are incredibly proud to launch this initiative,” says Lauren Joyce, ARN Chief Strategy & Connections Officer. “Ali’s bravery has inspired a wave of action, and we want to keep that momentum going. Regular self-checks can make a huge difference, and we’re here to remind our listeners to take that important step.”