ARN remains coy on new KIIS Melbourne Breakfast show as Jase & PJ record best-ever result
KIIS Melbourne’s Breakfast show Jase & PJ achieved its highest ever share this week, jumping 1.8 points to 7.4%.
The bitter-sweet feeling of the show finally performing to expectation when its co-host Polly ‘PJ’ Harding is about to depart is not lost on the Australian Radio Network’s (ARN) chief content officer, Duncan Campbell.
“I said to someone today that if someone was writing a script for this, you’d have the last survey for the show having a nice big jump,” he said of the timing.
“There’s some market dynamics at play here. There’s a consistency factor. The content – I have said of the last couple of surveys I think it’s some of the best content they’ve ever done. PJ is very relaxed. She’s come into her own a little bit. And the content is even more consistent.”
Campbell admitted that a lot of work goes into the KIIS Melbourne station, so while there is not yet a trend of steady, climbing results, it was pleasing to have a positive figure on Tuesday.
As for what’s next after Harding’s departure, Campbell remained tight-lipped.
The market will ‘find out’ the new co-host “in the next few weeks”, he said.
“I’m being a bit coy about it, but we will announce something in the foreseeable future. Before the new show starts, put it that way… It won’t be a surprise on the day,” he said.
“There’s a lot of work going on behind the scenes to make all that cut together at the moment, so I’m quite excited by it actually.”