It was “hit 105” but now…

Hit one minute, not quite the next – Ok, being a little creative there, but we noticed something today on b105.

They started out the year with ”hit105 – b105” and the various incarnations around with their On-Air branding, today it changed to just b105 – Brisbane’s Hit Music Station.

We reached out to Brisbane CD Donna Puechmarin for the lowdown:

“The Hit position has been a part of everything we do at B105 for years and is still very much present on air and in our primary positioner, doubling up our name and the call sign was just a little clumsy sounding so we adjusted accordingly.  We’re still very much in alignment with the new Hit Network look and feel on air and online.”

Does it sound just that little bit cleaner? Take a listen.