iHeartRadio’s next move
In-store radio is proving to be the next big thing. More and more retailers and businesses are looking at how they connect with their customers and critically presenting the right image.
Here in Australia we’ve seen the introduction of custom branded in-store experiences, think Nova Entertainments Coles Radio, ARN’s Chemist Warehouse to name two.
But NZME in New Zealand are taking another tact with iHeartRadio.
They are offering premium In-Store Radio powered by iHeartRadio. Any business can tap into the service and NZME are saying they are making it cost effective. You can have delivered a customised stream over the net. You can also layer in fresh messaging and content immediately. And it’s also got redundancy built in – so in theory no dead-air.
“Our business is radio it’s what we do every day and we know the influence it has on people, both positively and negatively. In-Store Radio is programmed to match music and content to the target audience that will appeal to listeners in and out of store, in turn amplifying sales and marketing objectives.” said Carolyn Luey, Group Director Strategy and Operations.
NZME already has a couple of clients on the books for In-Store Radio powered by iHeartRadio.
Right now iHeartRadio NZ has over 290,000 registered users and offers over 25 locally programmed stations – along with serving NZME’s radio brands.
Be interesting to see if ARN Australia also rolls out the concept here. Already we have seen client based pop-up solutions throughout 2014.