iHeartRadio NZ launches nation-first digital audience targeting

Staff Writer

As iHeartRadio New Zealand continues to grow with a record audience of 315,949 listeners in March, the station has expanded its advertising offering to allow marketers to reach their customers on a granular level, using digital audience targeting.

The new technology adds another layer to the commercial data applications from the NZME data lake and rounds out the the NZME Audience targeting portfolio.

“With such a range of listeners, advertisers are now able to reach their specific, tailored audience,” said Laura Maxwell, NZME’s chief commercial officer.

“They are able to engage with their customers while they tune into their regular breakfast show, catch up on the news or play one of iHeartRadio’s custom artist radio stations.”

The application of such technology to live broadcast radio and digital stations will revolutionise the ways in which advertisers spend their money.

“Advertisers will no longer have to settle for a ‘one-size-fits-all’ approach,” she continued. “Combined, our broadcast radio, digital and print platforms give advertisers a strong arsenal for their creative campaigns.”

Advertisers can see a snapshot of what iHeartRadio can offer them at NZME’s website.

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