iHeartRadio Live hooks-up with Optus
After a couple of successful iHeartRadio Live events with the likes of Justin Bieber, Adam Lambert and Jess Glynne just the other week; ARN’s iHeartRadio Australia has signed a new deal with Optus
With 14 live events slated over the next 12 months, the next will be Pure Gold Presents iHeartRadio LIVE with Culture Club on Sunday June 12.
Culture Club is touring Australia for the first time in 15 years with the original line-up on stage: singer Boy George, guitarist/keyboardist Roy Hay, bassist Mikey Craig and drummer Jon Moss.
Planned as the ultimate fan experience, lucky winners will attend an intimate afternoon fan Q&A session with all four original band members hosted by WSFM’s Jonesy & Amanda, before attending the band’s sound check ahead of their performance at the Hordern Pavilion that evening. Winners will also receive VIP tickets the Sunday evening show.
The announcement comes off the back of Optus launching Optus Music, a data-free music streaming service, exclusive to new and existing prepaid mobile customers on selected plans across a range of streaming services including iHeartRadio.
Ben White, Managing Director of Product and Marketing at Optus said, “We are delighted to partner with iHeartRadio Australia as part of our ongoing commitment to giving customers game-changing entertainment experiences. Australians are passionate about music, and by partnering with iHeartRadio, we’re able to deliver fantastic premium music content and immersive experiences that get our prepaid customers closer to the artists and music that they love.”
Head of iHeartRadio Australia Geraint Davies said the series was only going to get bigger and better.
“iHeartRadio Australia is dedicated to continuingly improving the iHeartRadio customer experience. This extensive partnership with Optus brings two big entertainment brands together to offer the Australian public unprecedented access to the music and artists they love.
“Whether it’s through attending local iHeartRadio Live events like the up and coming Culture Club ultimate experience or by sending lucky winners over to the USA to attend some of the biggest music events on the planet, it truly is a unique offering that we know is resonating with Australian audiences of all age groups.”