iHeart report reveals top 15 advertisers on Australian podcasts

ARN’s iHeart and Magellan AI have released the leading 15 brands advertising on Australian podcasts for the first quarter of 2024, with McDonald’s leading the charge and investing the most in the medium.

The report also found the majority of podcast genres continue to see an uplift in investment, with the largest increases in the categories of Comedy, Health & Fitness and Science year-on-year.

ARN’s Head of Digital Audio Corey Layton says “Podcast advertising continues to thrive with a huge breadth of brands seen across the Australian industry in Q1, 2024. Given the depth of content, measurement and proven conversion, podcasts are no longer an experimental part of the marketing mix.”

The Top Advertisers report uses Artificial Intelligence to analyse thousands of episodes from 400+ of Australia’s most popular podcasts, determining the top brands advertising in the medium.

The Q1 2024 list of top spenders on Australian podcast advertising features brands from a broad range of categories including food/entertainment and finance with McDonald’s, Youi Insurance and Wise the top 3 ad spenders.