i98 tops Wollongong survey
The latest Xtra Insights survey shows WIN Network’s i98 is the most listened to station in the Wollongong market, on 28.2%.
ARN’s Wave FM is the second most listened to station on 17.6%.
ABC Illawarra is third with 12.0%, followed by triple j with 11.3%
Apart from these top stations, Wollongong listeners can also hear stations from up and down the coast, with Power FM South Coast also heard in some parts of the survey area, as well as a range of Sydney stations.
Power FM scored 1.2% of listening. Other notable stations from Sydney are KIIS (3.1%), Triple M 3.0%), smooth (3.0%), WSFM (2.8%) and ABC Sydney (2.2%).
ARN’s CADA (previously The Edge) was also tracked in the survey, with 0.7% of most listening, down from 1.2 the previous survey. While CADA’s numbers are small, every little bit of information about how listeners are reacting to the new station, especially in regional markets, is notable.
Click the charts to enlarge them.
i98 won breakfast with Marty, Christian and Bella (pictured), and it had the most listened to sessions across all other weekday and weekend shifts. i98’s breakfast show has 83,600 listeners (cume), Wave FM breakfast has 59,400 listeners and ABC Illawarra breakfast has 42,700 listeners.
i98 won all demographics between 10-54 (cumulative audience). Wave won the 55-64s and ABC Illawarra won the over 65s (cumes).
WIN Radio’s General Genevieve Gordon is delighted with i98’s result:
“We couldn’t be more thrilled that the Illawarra continues to choose i98 as the Station Listened to Most, while we continue to offer the best line-up of talent and music to keep our listeners informed and entertained.
“In the two years since the last survey, the Illawarra has faced tough times with COVID-19, bushfires and floods and we are immensely proud of the way in which we have been able to support our community and local businesses. With changes to our talent line-up, we’ve been able to maintain our long-standing position as the radio station that makes our listeners ‘feel good’.
“Today’s results are testament to the dedication and hard work of the team at i98 who are committed to connecting to the Illawarra audience and wider business community.”