“I really believe that Australia has the best music in the world”: K-Sera, Gudinski nominee
CADA presenter K-Sera, known for her hip hop and R&B show K-Sera and The Dirty Dozen, has been nominated for one of the newest Australian Commercial Radio Awards (ACRAs) honours – the Gudinski.
Named after the late Mushroom Records founder Michael Gudinski, the Gudinski Australian Music Champion award recognises an individual in radio who promotes Australian music, and that hasn’t been hard for K-Sera who says “Australia has the best music in the world.”
K-Sera told Radio Today she knew from a young age that she wanted to get behind the Australian music community.
“I was in a rap crew when I was younger and was amazed at all the incredible talent around me that was largely going unrecognized,” she said.
“I saw it as my job to help these young artists and to shine a light on all the incredible talent we have here in Australia that may be overlooked.”
Moving into media to do so, K-Sera developed a show and style that has now showcased many emerging artists and created a strong reputation.
“My aim is to introduce people to their new favourite Australian artists and to allow the artists to tell their stories in a comfortable and safe environment,” she said.
“There is a love for new music in Australia and people are discovering and listening to CADA to find new music.”
In years passed, the now CADA was broadcasting primarily to Western Sydney as The Edge 96.1, but the station’s new CADA format is available on iHeart and also heard across the country as a DAB station, which K-Sera says “fills a gap in the Australian radio market.”
“CADA is a little over 18 months old now and it has grown a lot since day one. Overall, the station is doing well in Sydney and once people become aware of the station in other cities it will continue to connect and build.”
“The recent feedback has been overwhelmingly positive.”
Since launching, CADA has been performing increasingly well in Sydney, topping the DAB+ charts in the most recent Survey 5 results.
But no matter if it’s rain, hail or shine at survey time, K-Sera consistently focuses on the music, sharing her favourite interviews and rising Aussie stars to keep an eye on.
“I always love chatting with The Kid LAROI – even with all of his success, he remains down to earth. Chillinit is always a great interview. OneFour and A.Girl are great to talk to, and I’ve enjoyed getting to know 360 this year as well.”
“I think Melbourne’s PANIA, and Sydney artists SAHXL and the girls of H3rizon are definitely 3 acts to watch soar in 2024.”
With the ACRAs coming up on Saturday, October 14, K-Sera says the Gudinski nomination alone is a win for her.
“I would consider it to be one of my career highlights,” she said.
“Michael Gudinski is a legend of the industry and to be nominated in the category named after him is very humbling.”
“I really believe that Australia has the best music in the world, and I am glad my fellow nominees are passionate about that too.”
Hear K-Sera and The Dirty Dozen on weekdays between 5-7 PM via the free iHeartRadio app, on DAB in capital cities or 96.1FM in Sydney.