What's New January 22, 2013

How much trust is there in the media ?

Some interesting stats have been published on the Essential Vision website (here). They conduct regular surveys on various issues, one question recently asked respondents how much trust they had in what they read or hear in the media.

For radio, their responses say the most trusted was ABC radio news and current affairs (70%). Whereas the least trusted was commercial radio talkback programs (32%).

A word of caution; the research is not broken down by demographic or gender, so the results are nothing more than a vaguely interesting topline overview. See the data below.

	Total a lot /some 21 Jan 13	A lot of trust	Some trust	Not much trust	No trust at all	Don’t know	Don’t use
News and opinion in daily newspapers	48%	4%	44%	29%	15%	1%	7%
News and opinion in local newspapers	55%	7%	48%	24%	13%	1%	6%
Commercial TV news and current affairs	44%	4%	40%	32%	19%	1%	2%
ABC TV news and current affairs	73%	22%	51%	14%	7%	1%	5%
Commercial radio news and current affairs	46%	4%	42%	32%	16%	2%	5%
ABC radio news and current affairs	70%	19%	51%	14%	6%	2%	9%
Commercial radio talkback programs	32%	3%	29%	28%	28%	2%	10%
ABC radio talkback programs	49%	8%	41%	23%	12%	3%	12%
News and opinion websites	40%	3%	37%	35%	16%	2%	6%
Internet blogs	23%	1%	22%	33%	29%	3%	12%