Hot FM CQ’s #Hot4Franco campaign

Browny & EJ, who do breakfast on Hot FM in Central Queensland, came back for 2014 and wanted to kick things off with a bang and have a Hollywood celeb on the show.

Their target was James Franco. As he is constantly interacting with his fans on Instagram they figured it was an easy get so started #Hot4Franco.

They were wrong.

Browny & EJ developed lots of content to try and get his attention. They distributed their own meme, made an Instagram video, tried to track him down via some dodgy inside sources, they re-enacted scenes from his movie '127 Hours' and Browny even got a James FrancToe Tattoo (left).

While they weren't successful in getting the interview they were hoping for, they definitely used all of the tools at their disposal to create some interesting content for their listeners.

Hear the final montage :-

EJ as “Alien” from Spring Breakers (Franco's favourite character in a movie)