Sunshine Coast Gets a Visit from Malaysian Execs

Staff Writer

Hot 91.1 and ZINC 96.1 on the Sunshine Coast had a visit from Senior Execs from Media Prima – who control four leading brands in Kuala Lumpur and across Malaysia. Anida Binti Mohn Tahrim, Group General Manager and Elaine Lee, General Manager Marketing made the trip to Australia to visit the team on the Sunshine Coast where they met with the Executive team to discuss Programming, Marketing, Sales, Digital and Promotions.

Hot 91.1 and ZINC 96.1 General Manager said, “It was great of Media Prima CEO Seelan Paul to send Anida and Elaine to us for a visit, they have a very good reputation globally and we gathered some very helpful information which will be able to use on the Sunshine Coast.

MPRN’s Chief Executive Officer, Mr Seelan Paul said “We have always looked at Australia as good benchmark when it comes to Radio Industry as it has healthy competition yet very united as an industry. It’s a great pleasure to be welcomed by Steve and Team from Hot and Zinc and we truly believe this kind of visits and sharing will benefit both parties and continue to showcase how radio is prevalent in current disruptive times by leveraging on digital opportunities”.

Anida and Elaine will be attending the Commercial Radio Conference in Melbourne on Friday.

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