Hobart Survey 1, 2022

Hobart Survey 1 results have been released today, with Hit 100.9 the most listened to station, just ahead of 7HO FM, then ABC Radio Hobart.

Hit100.9 FM is the most listened to station in Breakfast with 22.8, ahead of 7HOFM (19.9), with ABC Radio Hobart in third spot at breakfast. Triple M is down from 10.3 to 9.1  in the breakfast timeslot.

With a 45% reach of the Hobart market, 104,700 listeners are tuning into a SCA radio station. The Jimmy & Nath Breakfast show continued as Hobart’s #1 choice for people 10+, and people 25-54 in the station’s core target demographic.

107.3 Triple M saw an increase in listeners in Mornings and Afternoons for males 35-54 and the new Breakfast duo, Woody & Tubes lead the station which secured the equal #1 station listened to most for males 40-54*.

SCA Hobart Content Director, Phil Bradley, said: “It’s a great day for SCA Hobart with such strong results across the market which is a reflection of the continued hard work from our whole team.

“Securing the #1 station for Hit100.9, led by Jimmy & Nath, is a testament to their passion and dedication to the market. We can’t wait to see Hit100.9’s new breakfast show, Dan & Christie continue that success along with Triple M’s Woody & Tubes who carry such a love for all that is Hobart.”

SCA Hobart General Manager, Ally Bradley is “thrilled with the result for both Hit100.9 and 107.3 Triple M today! It’s great to see the continued success of Hit100.9 as Hobart’s #1 radio station*, which is a testament to all the hard work and dedication of our entire team.”

The survey is also cause for celebration for the team at 7HOFM, who enjoyed gains in Breakfast, Morning, Afternoons and Drive.

Greg Scealy, 7HOFM’s General Manager says “7HOFM loves Hobart and this result shows that Hobart loves 7HOFM.”

7HOFM Content Director Allan Cameron says “with every major daypart increasing audience it shows the ARN leaders in local strategy is a winner.”

Click on charts below to enlarge.