What's New April 29, 2025

HIT reigns supreme in Karratha: Xtra Insights Survey 1

Sarah Patterson

Reporter

It’s a case of HIT first and daylight second in Karratha’s Xtra Insights Survey 1 for 2025.

HIT 106.5 is the most listened to among all people 10+, leaping 15.6 to an astonishing 51.9 – and still way ahead of its SCA stablemate Triple M (-1.7 to 23.3).

HIT remains #1 in Breakfast, with the new combo of Pete & Kymba with Ben Cousins up 16.2 to 52.6, with Triple M second and triple j in third.

HIT also enjoyed huge gains across all weekday shifts and on weekends.

SCA Head of Regional Content, Blair Woodcock, said “Today, we’re celebrating one of the strongest regional survey results we’ve seen across the country. In Karratha’s second-ever radio survey, and the first since 2022, our duopoly strength was on full display, reaching over 91% of the market (P10+ cume) with significant audience growth across all dayparts. This is an extraordinary result.”

“Hit 106.5 has had a dominant survey result as the #1 station (P10+) in the market, sitting on a remarkable 51.9 station listened to most. Pete & Kymba for Breakfast with Ben Cousins (Pete Curulli, Kymba Cahill, and Ben Cousins) kicked off their first regional survey with strong results and growing the Breakfast audience by 118% (from 6,600 to 14,400 listeners) and cementing Hit’s dominance in Karratha across all dayparts. It’s been great to see Pete, Kymba, and Ben build trust and connect with Karratha listeners in just a few months.”

“Over at Triple M 102.5, the new Breakfast show Robbie & Carly (Robbie Von and Carly Portch) has had a fantastic start across Northern WA, blending energy and that Western Australian charm to set up the day. Supported by local workday announcer Ed Thomas, Triple M has grown its audience across all dayparts and recorded a 21.4% growth in audience.”

“It’s a great day for our teams in Karratha and across Western Australia. This is exactly what great regional radio is about – entertaining, informing and inspiring communities across the country.”

Click on charts below to enlarge: