Hit Network to align DAB+ with FM radio brands in five cities
The Hit Network’s digital radio brands will now be aligned to local FM station brands across all five capital cities.
Southern Cross Austereo has revealed that the name of Hit’s digital stations will change depending on the market and FM brand.
Easy Hits, for example, will become Fox Easy in Melbourne, 2Day Easy in Sydney, and Hit Easy in Adelaide, Brisbane and Perth.
SCA also confirmed that the same approach will apply to Oldskool Hits, Urban Hits and Buddha Hits in every major market.
Hit digital has sat under the Hit FM stations since 2017, when it was announced that both the Hit and Triple M networks would have a combined digital/FM radio offering.
SCA says this has allowed for more simplified access to the additional audiences that digital radio delivers.
Hit Network content boss Gemma Fordham said: “As we sell both FM and DAB as an aggregated audience, aligning our brands is the next step towards this strategy.
“We recognise that music consumption continues to trend towards being mood orientated and listeners will now be able to access our full suite of offerings via the station name that they know and love.”
All digital stations are available via the Hit Network app, at www.hit.com.au or via digital radio.