Hit Network attempts to lure listeners with $1 million Alphabucks giveaway
The Hit Network is ramping up its efforts to secure listeners across the country, announcing a $1 million prize for its Alphabucks competition.
Alphabucks launched on the network in 2017, and traditionally sees participants quizzed with 10 questions in 30 seconds. They need to answer all questions correctly with a specific letter. Each correct answer formerly scored them $100, with 10/10 correct answers sometimes scooping the prize pool up to $10,000.
This time, however, one winner of the competition will secure $1 million.
Hit Network listeners can register via Southern Cross Austereo’s (SCA) LiSTNR app and will have the chance to play on their local Hit Network.
Any player who successfully answers 10 questions correctly will become a national finalist.
The Hit Network’s Drive hosts, Carrie Bickmore and Tommy Little, will then host a Million Dollar Day – a live grand final event in November.
Bickmore said she is so excited to be giving away a guaranteed $1 million for the first time in Australian radio.
“We absolutely love our listeners and being part of their lives every day,” she said. “To give one of them this life-changing prize is the absolute cherry on top.”
Little added: “You know it’s a big prize when even the hosts are nervous. I’m genuinely shitting myself.”
Head of the Hit Network, Gemma Fordham, noted how much traction the game had secured in the market already.
“Alphabucks is the ultimate game that our listeners love to play, whether they’re screaming out answers in the car or playing on-air with our shows, it has become the highly addictive and welcome part of our listeners’ morning,” she said.
“Over the past four years, Alphabucks has continued to grow from an on-air contest to an app game, an on-air Alphabucks Kids version, and now Alphabuks will be more life-changing than ever before. Knowing a fruit that starts with the letter ‘G’ could be the difference between someone winning a million dollars or not.”
The Hit Network has been struggling to cut through in terms of share across the country, with mixed results in the most recent ratings survey.
Perth’s Mix 94.5 performed the best in terms of overall share, on 11.7%. Its Breakfast share was even higher – 12.7% – while in Drive it had 11.8%.
Brisbane’s B105 had a 9.2% share, 9.3% in Breakfast and 10.2% in Drive.
Adelaide’s SAFM had 7.9% overall, 8.6% in Breakfast and 9.1% in Drive.
Fox FM in Melbourne had a 7.0% share overall, 6.8% in Breakfast and 7.9% in Drive.
Sydney’s 2DayFM is faring the worst, with a 3.3% share overall and in Breakfast. Its Drive share is slightly higher at 4.1%.
SCA’s chief content officer, Dave Cameron, told Radio Today following the survey that he thinks about 2DayFM more than any other station. Part of the network’s efforts to lift 2Day’s ratings, he said, would be “dangling some carrots” to move the cumulative audience over the next couple of years.