Hit makes a move, Star continues to shine: Cairns Survey 1, 2022
The Cairns Survey 1 results for 2022 have been released today, with Star 102.7 remaining on top, but Hit 103.5 showing sound movements.
10+ Snapshot:
- 26.6 – Star 102.7 (-1.6)
- 19.2 – Hit 103.5 (+3.3)
- 13.8 – 99.5 Triple M (-1.5)
Hit 103.5 reported the biggest gain in the 10+, showing a +3.3 rise to finish second overall at 19.2.
The gains reported by Hit 103.5 are largely due to increases in the 10-17 demographic, showing a massive +19.0 jump.
Hit’s rises were also shown in the 40-54 and 55-64 demographics, with +3.9 and +4.8 respectively.
Triple M and Star had noteworthy losses in the 10-17 and 40-54, with some minor gains in other demographics that kept them idle overall.
Star had losses in all time slots, while Hit had gains in all time slots, showing a potential shift in the future with the same trajectory.
For reference, the Cairns Survey 1 results for 2021 can be found here.
I think your headline should read ‘Star 102.7 wins their third consecutive survey’
Not even Warnie can spin as hard as SCA…
Agree with Biased Much. Or maybe “Star is absolutely dominating Cairns”. Or even “What the hell is going on with Triple M getting flogged by so much”.
In all seriousness, Triple M is a disaster. It should own the older demographic as it has no real competition on FM. Another case of a muddled format of talk, sport and music, and music that is all over the place.