Hit first, daylight second in Wagga Wagga Xtra Insights Survey 1 of 2025

The Riverina’s Hit 93.1 well and truly dominates the state of play in the first Wagga Wagga Xtra Insights survey of 2025 – the SCA station still the most listened to among all people (-0.2 to 33.3), with a commanding lead across all demographics and a long way ahead of its nearest competitor.

ABC Riverina is second overall and only marginally ahead of the local Triple M station.

Hit duo Jess and Ducko are the most listened to Breakfast team (+1.3 to 34.3), with SCA sister station Triple M and its brekky hosts Jamie and Leigh second in that timeslot (-0.2 to 9.8), ahead of ABC Riverina.

The local Hit team also enjoyed a surge in Mornings (+4.7 to 32.1), while Triple M’s local station saw some solid gains in Mornings, Afternoons and Drive.

SCA Head of Regional Content Blair Woodcock said “Congratulations to our Wagga Wagga teams on an outstanding result today, with the SCA duopoly reaching 63.5% of People 25-54 – a clear win with the Audience That Matters. These results reinforce the strength of the duopoly and the impact of locally driven content by our Riverina teams.”

“Hit 93.1 has delivered its biggest audience on record in Wagga, with Jess & Ducko (Jess Farchione and Nick ‘Ducko’ Allen-Ducat) claiming the #1 Breakfast show and setting the tone for a high-energy day. From Footy Feasts to Pizza Parties, Aidan Owen’s hyper-local workday content has resonated with listeners across the Riverina. Hit 93.1 is the #1 Station Listened to Most P10+ (33.3%), a clear local favourite.”

“Meanwhile 1152 Triple M has seen strong audience growth across the board – up 30.6% in People 10+, with a standout result for Jamie & Leigh (Jamie Way and Leigh Ryan) in their first survey in Breakfast. Their chemistry, combined with the runaway success of Best of Riverina, has struck a chord with local audiences. It’s great to see that rewarded in the station’s healthy growth.”

“These results in Wagga Wagga are a strong endorsement of the unique and compelling local content driven by the SCA duopoly – Hit 93.1 and 1152 Triple M – across the Riverina.”

Click on charts below to enlarge.