Hit Network launches new digital station dedicated to dance music
Southern Cross Austereo added a fifth station to its DAB+ offering today.
Hit Dance, which sits within the Hit Network, has rolled out in Sydney, Melbourne, Brisbane and Adelaide.
Hit Dance will be centred on the past two decades; think bangers from Martin Garrix and Calvin Harris to Peking Duk and PNAU.
SCA says the new station will offer dance music fans “an up-tempo and vibrant sound, guaranteed to be the essential summer playlist”.
“Dance music has been popular for many decades now and it’s fantastic to be able to celebrate this genre from both international and local Aussie artists, says The Hit Network’s head of music, Irene Hulme.
“We are excited to provide yet another specialist music offering to suit the listening habits and moods of our listeners.”
Aussie act Peking Duk have already thrown their support behind the Hit Dance.
“Without dance music, our whole lives would be different, we have no idea what we would be doing,” they said.
“We’re pumped that Hit are launching Hit Dance, we wish it was around when we were growing up!”
Hit Dance will sit alongside Hit’s existing DAB stations Buddha, Oldskool, Easy and Urban.
Earlier this year, it was announced that the Hit Network’s digital radio brands would be directly aligned to the Hit FM station brands across the five capital cities.
In Melbourne, Easy Hits became Fox Easy, while in Sydney it became 2Day Easy, and Hit Easy in Adelaide, Brisbane and Perth.
The same name structure applies to Oldskool Hits, Urban Hits, Buddha Hits and now Hit Dance.
Hit’s DAB stations have sat under the Hit FM station family since 2017, when it was announced that both SCA’s Hit and Triple M networks would have a combined digital/FM radio offering.