What's New
BY RadioToday Network June 9, 2026
What's New October 28, 2025
Heart Network: SCA launches new national music brand
Reporter
SCA has today unveiled the Heart Network, a new national music brand launching on DAB+ and LiSTNR.
Debuting with two stations – Heart and Heart Hits – SCA says the new network is backed by a clear roadmap for further expansion across genres and formats.
The Heart brand is designed to help listeners relax and escape. Heart and Heart Hits are adult contemporary formats, each with a distinct music position, to reflect the growing diversity in music tastes and unlock new listeners in the 25-54 age group, regularly spruiked by SCA as the ‘audience that matters’.
Heart is crafted for a female audience, offering a mood based format with a diverse range of songs spanning the 70s and 80s to now, featuring artists like Whitney Houston, Jennifer Lopez, Taylor Swift, Ronan Keating, Crowded House and ABBA.
Heart Hits caters for a nostalgia driven audience with school hits from the 70s, 80s and 90s, and artists including Madonna, Lionel Richie, Elton John, Queen and U2.
The Heart brand is designed to resonate with listeners who are increasingly looking for more personalised, relevant content in the digital audio space.
Matthew O’Reilly, SCA Head of Broadcast Content said “Heart strengthens SCA’s already diverse music portfolio and marks our entry into the world’s most popular format — adult contemporary. It’s the leading format in New York, Los Angeles and London, and now SCA has a powerful adult contemporary brand of its own. Heart is built for listeners seeking a more personal and mood-based experience, while expanding our reach as the Number 1 network on DAB+. With Heart, SCA continues to lead the evolution of digital audio in Australia.”
From a commercial perspective, SCA says Heart offers a scalable platform for advertisers to connect with audiences in a premium, brand-safe environment.
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What's New
BY Sarah Patterson June 9, 2026
That should be replacement for 2DayFM…
Heart….targeting “Millennials females “
…and I thought they had something similar… “Easy Radio”
Nooooo!!!! I was really happy with MMM 70’s. Now you’ve taken it away
ARN wont be happy using Heart when they have IHeart as a brand.
Can’t imagine Global in the UK will be impressed that a SCA is stealing their radio brands and using them here in Australia
So sad it’s taken over from MMM70s. That was my favourite station in the car
Obviously not optimised for smart speakers yet.
“Play Heart”…plays the band
“Play Heart Radio”…plays iHeartradio
Cheryl and Lea Q, although Triple M 70s is gone from DAB+, it remains available to stream on LiSTNR.
Sounds like the exact same format as Heart UK
I’ve just spent two days trying to figure out why my work radio erased MMM 70s.
To the eternal long haired stoner who programmes that station, I salute you. I’m not sure I can cope without hearing Jesus is just all right by the Doobie Brothers at least once a week.
What! One of my fave DAB stations, MMM 70s has been removed from my DAB+ list, replaced by Heart Hits. “Not happy Jan”. At least I can still listen to the station via Listnr . . . but for how long?
It looks like I’m not the only person that is disappointed with this decision. Why couldn’t they have just added this new station and left MMM70s on DAB. I have a DAB radio in my office. I liked to listen to MMM70s when at home. Luckily it’s still available on Listnr. I’ve changed back to MMM Classic Rock, although the content is missing a lot of the good obscure stuff like UFO these days. I think it’s programmed by a “younger person” now. Billy Joel and Elton John is not classic rock.
Bring back MMM70’s on DAB!! Is/was one of the best stations you had and not always convenient to use Listner app. Very disappointing and poor decision…