Hamilton Survey Released

Staff Writer

After a nine year wait, Hamilton is the next market to use the new industry approved standard for audience measurement surveys in regional areas not covered by GfK.

The survey shows that MIXX FM was number 1 most listened with a 34% 10 plus. 2nd in the market was ACE Radio stablemate 3HA with 20%. ABC Local Radio secured 11.7% most listened.

You can view the full results below. 

In Breakfast MIXX leads the pack as Session Listened to Most with 32.4%. 3HA a 22.2 and  ABC Local radio a 13.1. MIXX FM dominates all dayparts with a tighter battle in Mornings with 3HA and Nights with ABC Local Radio.

Radio station 3HA and MIXX FM General Manager Stephen Jones said the excellent results for both of the ACE Radio stations was a great outcome. Mr Jones said his regional team had worked strongly to establish themselves as a media leader, particularly in the Hamilton-Portland district.
“The results show just how good a commercial radio product we are providing in our listening area. They reflect the effort that goes into producing a quality service and the close relationship we have with our listeners and clients” he said.
Local Hamilton radio stations 3HA and MIXX FM commissioned Xtra Research to carry out the survey which involved 600 respondents and was conducted between 10 November and 23 November 2014.  

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