Great idea, great execution
The 'Amazing Race' tactic on 2Day FM is an impressive tactic that is great content for the station, and right in the slot for the commercial partner – in this case Channel 7's Amazing Race. Watch the sneak peek video teaser;
This year, the 2Day version saw seven teams competing including Content Director Derek Bargwanna with Matt Simpson, Kyle & Jackie O and a number of celebrity teams, plus a listener team. Clever.
Content Director 'DB' told Radio Today;
“This is such a great example of our company vision which is to provide ‘First in Entertainment Media Solutions’ for clients. The Kyle & Jackie O Show Amazing Race is an excellent integrated content approach, providing dynamic radio on 2Day FM, attracting huge hits online with images and video, has had a great response on social media, plus will feature in a prime TV slot within The Amazing Race Australia launch on Seven"
The challenges they each went through were varied (see pics of one here), and provided great visuals for the final episode and for the teaser video. The complete episode will run online at kyleandjackieo.com.au, and highlights will run on 2Day FM from this wednesday.
The sneak peek teaser video produced by Channel 7 will be played on-air during the season debut of the Amazing Race TV program this wednesday night at 9pm.