Great co-branding from 2Day & Sony

Staff Writer

2Day FM and dance group Justice Crew have filmed a music video to their current song 'Boom Boom'.

In a smart piece of cross-brand promotion, featured in the video are Kyle & Jackie O, Hamish & Andy, Fifi & Jules, Charli Robinson, Wendell Sailer plus 2Day daytime jocks Ellie, Mandy and Ryzy. Each of whom are seen dancing with Justice Crew in the video in iconic locations such as Bondi Beach and Luna Park.

The band dance their way around the World Square studios of 2Day FM, involving a number of the off-air team from 2Day. 

Smart from both parties. Excellent branding from 2Day FM. And from Justice Crew and Sony Music's perspective, a move that guarantees airplay on the Today network as there is now a vested interest in making the song a major hit. Very clever. Watch the video below.


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