Grant Broadcasters & ABC see results from survey project

The ABC and regional commercial radio stations are joining forces to organise their own local surveys.

The Launceston market is the first to have seen a result. In that market, Grant Broadcasters and the ABC organised XTRA Research to do a telephone based survey rather than using the traditional diary method.

The key results :-

Tim Holder, regional GM for Grant Broadcasters in Tasmania, said:

"It's a great story for Chilli FM and LAFM who have revealed strength among the 10-54 age groups in the market. Having the ABC as a partner in the study has been an example of how the commercial and government sectors can work together with a common goal of ensuring we are meeting our respective target audience's needs."

ABC Radio Local Content Manager, Jocelyn Nettlefold, said:

"91.7 ABC Northern Tasmania is committed to the local community and is always working on better ways to entertain and inform its residents. We care about what's happening in Launceston and enjoy the interaction we share with our audience either on-air or on-online. Regional communities want and deserve strong local coverage and the ABC North Tas team does that passionately with creativity and accuracy."

Methodology

Sample : 601 respondents aged 10+ were phoned across a 14 day period in April, 2013 (15th April to 26th April).

Percentages based on this sample of 601 respondents could vary by as much 4% from the published value which represents the best estimate from the available data.

Note: Additional demographic data, including weekday listening by individual sessions and total weekend listening was also included in the study.

CRA's independent auditor Dr. Rob Hall of Environmetrics ensured survey standards were met.