Gosford Ratings: Star 104.5 overtakes Hit to become Central Coast’s top station
The New South Wales Central Coast has a new market leader in radio.
NOVA Entertainment’s Star 104.5 is now the station 18.3% of surveyed listeners say they listen to the most, up 1.7 points from when a survey was last conducted in October, 2019.
Southern Cross Austereo (SCA), meanwhile, suffered a fall for its Hit 101.3 brand, which was down 2.0 points to 16.0%.
Its sister station, Triple M 107.7, was up slightly to 12.5%.
Last survey, Hit 101.3 was still known as 101.3 Sea FM. Since then, it has been fully folded into the Hit Network and runs the syndicated regional NSW Breakfast show.
Until recently, the Hit NSW Breakfast show featured Daniel ‘Gawndy Gawned and Ash Pollard, however Pollard decided not to return full-time from maternity leave and was replaced by radio stalwart and former 2DayFM host, Maz Compton.
This show lost its top spot between last survey and this one, slipping 2.4 points from 18.6% to 16.2%.
The new #1 Breakfast show in the region is Star’s Rabbit & Sarah, featuring Dave ‘Rabbit’ Rabbetts and Sarah Forster. It climbed 1.6 points to boast an 18.0% share.
In third place was Triple M’s Paddy & Rob Palmer on 11.2%, down 0.5 points.
Star 104.5 also nabbed the lead in Drive, with Hayden Else commanding a 20.2% share (up 1.6 points), ahead of the Hit Network’s Carrie & Tommy followed by highlights from The Morning Crew with Hughesy, Ed & Erin (down 2.8 points to 18.5%).
Triple M’s Molloy and The Marty Sheargold Show was up 0.3 points to 12.6%.
Star 104.5 also had the largest cumulative audience, up 12,000 to 85,500.