‘Geekiest Promo’ wins 3rd round of Sirens

Staff Writer

An ad dubbed 'The Geekiest Promo in the Universe', a campaign for Internode, has won the 3rd round of the 2014 Siren Awards.

The series asks the listener to translate special offers spoken in Klingon (Star Trek), Elvish (J.R.R. Tolkien) or Dothraki (Game of Thrones), to get $100 off. Here are the 3 ads that claimed the overall and campaign categories :-

or hear it here

The Klingon ad from the series won the single category. Here's the ad :-

or hear it here

The winning writers said: “We admire the passion of geekdom. It takes a lot of dedication to learn a fictional language and we think people should be rewarded for it.”

Mike Edmonds from Meerkats, one of the judges, said: “This is a smart, original, single-minded, campaignable idea… it sounds like someone smart is behind these ads and that there must be some ingenious Klingon wisdom being dispensed or some hilarious Elvish in-jokes going over my head.”

'The Geekiest Promo in the Universe' campaign is now in the running to win the Gold Siren for best radio ad of the year, to be announced in May.

Round 4 of the 2014 Siren Awards is now open. Entries close November 15. More details here.

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