FY radio revenue down slightly

Staff Writer

CRA have released the revenue figures for FY12 for metropolitan commercial radio. The figures show that revenue overall was down slightly across the board by 0.47% to a total of $680.7m, when compared to FY11.

By market;

  • Sydney fell 2.1% to $209.9m
  • Melbourne improved 0.2% to $204.9m
  • Brisbane fell 0.4% to $109.6m
  • Adelaide grew 3.4% to $65.5m
  • and Perth fell 0.9% to $90.7m

The CEO of CRA, Joan Warner, sad the results were patchy; “Across the board radio has done well to retain its revenue share in what is an increasingly competitive and volatile media market, radio is continuing to perform in comparison to other traditional media in maintaining a solid revenue base and its multiplatform delivery is a major component of its effectiveness for advertisers” 

For June itself, all markets recorded significant falls in revenue, with the exception of Sydney, which grew by 1.6%. The weakest market for June was Brisbane, which declined in June by nearly 10%.

The revenue figures are calculated by Deloitte and report actual revenue figures received by metropolitan radio from agency and direct.

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