Fresh 92.7 wants to “level up”; puts call out for donations

Community radio darlings Fresh 92.7 have put the call out for donations to update the station’s technology, after supporting the local music community for almost 20 years.

In a campaign dubbed “Level Up – Stop Fresh Crashing”, the not-for-profit group is requesting donations so the community station can stabilise their systems in order to continue serving Adelaide’s youth and electronic music communities.

There are three key areas of the fundraising efforts – IT restructure, training and production courses – with producers, journalists, sound engineers, designers and more set to benefit from donors’ efforts.

Emerging artists will also benefit, learning how to create their own music tracks and go behind the scenes of the station to build relationships that could potentially benefit their future careers.

According to Fresh 92.7 general manager Troy Sincock, the $100,000 that the station is seeking will not only help volunteers, but also the future of the station as a whole.

“What we’re looking to do is simplify things in the Master Control Room (MCR) to ensure it’s easier to manage our technology long term,” he said.

“This will also have impact on things like our monster electricity bill, and drive those costs down over the coming years.”

Sincock added that bringing the popular EDM Production Courses in-house would provide students with the “full Fresh offering” – teaching them to make music on-site, and get immediately connected to the station and build relationships with key decision makers and Fresh Air host Caroline Tucker.

“The hope is we uncover the next Flume and develop a relationship from the ground up, providing support through our Contemporary Music Program.” 

To learn more about the campaign or donate, visit their website.