Fox FM’s Fifi & Dave release online promo
Today, not only do shows do promos that air on the station, it's also about supplying exclusive online content for their fans.
Fox FM Content Director Dave Cameron features in this video as he tries to organise Fifi & Dave in their first planning meeting before their January 20 breakfast debut.
Fox appear to have leveraged their relationship with Facebook to have the name of "The Matt & Jo Show" Facebook page changed to "Fifi & Dave". Facebook are notorious for refusing to change Facebook page names as they aren't the original page the user followed, however they have been known to do it for larger spending advertisers.