Flow FM celebrates the country with colourful new rebrand

Flow FM 99.5, which broadcasts to regional South Australia, Victoria and New South Wales, has reinvigorated their visual presence with a colour-packed rebranding.

The regional network had been using the same logo since 2005, with Marketing Director, Hannah Phillips saying the rebrand was a crucial move in changing times.

“Our core focus will always be radio but with regional centres becoming better connected, it was imperative that our brand be set for the digital age,” Phillips said.

The five colours included in the new logo represent the regions that the network reaches; orange for the Outback, purple for the central vineyard regions of SA, merlot for the south east, green for Victoria and blue for New South Wales.

“Country towns are colourful places, the regions that they represent, the landscapes and even the silos painted or a local footy teams colours are an important statement,” Flow FM Managing Director, Wayne Phillips said.

“We wanted our logo to reflect the colours of our regions and for our station to be the colour of country life!”