First Taste: KIIS 101.1 TVC
Melbourne’s KIIS 101.1 Matt & Meshel and Hughesy & Kate have launched their first TV and video campaign for 2016. See it.
The campaign which kicks in Sunday has Matt & Meshel brainstorming ideas Hughesy & Kate – hence “Shatt & Hate”, watch and it will make sense.
ARN Chief Marketing Officer Anthony Xydis said: “It is a great piece of collaboration between Matt, Meshel, Hughesy and Kate, along with our marketing, agency and production teams. We wanted to showcase the chemistry and personality of the teams on KIIS 101.1 along with their connection with audiences and the amazing content they deliver everyday. While every team may need a celebrity mash-up name we think these choices might need a little more work.”
Further ads in the series, featuring Matt & Meshel and Hughesy & Kate, will also roll out. The new campaign was created by JOY, produced by Airbag and co-written by Paul Calleja & Matt Tilley.